I recently posted about the contract trade side of Lazy Susan in our Outdoor Wedding or Garden Party post, and I wanted to follow up that article with a few of the exciting trade sales we’ve conducted in the first half of 2019. We’ve experienced some great success in garden furniture trade supply of late, and we wanted to share that with you. Especially as some of the photography by many of our trade customers is simply stunning. Supplying large quantities of garden furniture to events companies, wedding venues, hotels and the like in bulk seems to be an area where the quality and style of our garden furniture really resonates too.
You might of recently read our blog or social media posts regarding the Greenfingers charity? We’d received a letter of thanks for the furniture we donated to their Turn Old Into Gold auctions. Well, the Lazy Susan team and I were delighted to receive another letter thanking us for our generosity, this time it was from the Retail Director at St Wilfrid’s Hospice. Again, they were expressing their gratitude for the garden furniture we recently donated to them to sell on in their stores to raise some much needed funds.
We recently received a lovely letter from the Director of Fundraising and Communications at Greenfingers Charity, thanking Lazy Susan for our recent support. As well as donating money direct to a number of charities as part of Do Some Good campaign, we’ve also donated garden furniture to various national charities for them to sell in their stores close to Lazy Susan HQ. With Greenfingers, they wanted our garden furniture for their Turn Old Into Gold auctions, and we were more than happy to help. This is a charity doing some truly great things.
We could be accused of blogging and sharing on social media about our Do Some Good campaign too often. However, we do it for very good reason. We’re immensely proud of what the campaign has achieved and, with the help of our customers, we want those efforts to continue. I wanted to share an exciting update with you that we’ve just received from charity: water, our principle Do Some Good partner. All the money we raised back in 2017 has gone directly into funding a new well in Ethiopia. This is the reason why we do this. The project is now up and running. A well has been drilled, and a handpump is bringing clean water to a village called Maifen in the Tigray region of Ethiopia. Exactly 200 people live there and this has transformed each and every one of their lives.
Donating to a good cause you care about not only benefits the charities themselves, it can be deeply rewarding. As a business, we have found that our charity work has had a positive impact on both staff and customers. In 2017 a survey of 1,100 people from the UK by Forresters identified that most consumers think businesses should support charities. And when faced with a choice between two companies offering products/services for the same price, 82% said their decision would be based on who engaged with charities and the local community. However, at Lazy Susan, we wanted this to be more than just some PR exercise. We really wanted to do some good, and that is why we aligned ourselves with charities that were close to our heart. Charities we believed in, and to which we felt some affinity.
We were recently approached by ITV’s ‘Love Your Garden’ to see if we could donate garden furniture for an episode featuring a local lady who lives close to our head office. Betty, is a 90-year-old lady from Fareham, who is partially blind from macular degeneration, and spends her time volunteering to help others who suffer from the same disease. She can often be found abseiling to raise funds and awareness for the Fareham Macular Society. Yes, you read the right, abseiling at 90, simply incredible. Betty is one remarkable lady!
Not only have the temperatures been high this summer but they’re also rising on our high streets and in our online stores. The summer sales are currently in full swing. Nothing beats the feeling of grabbing a bargain. Especially when said item initially had a big ticket and was out of reach. If you can get that new garden furniture set you’ve had your eye on at a discount, then happy days. But don’t fall into the trap of buying something just because it has that tempting reduced tag. Here’s a few tips, so you can get the most out of the summer sales.
Product development is the life-blood of most businesses. More so in an industry so heavily driven by fashion, the latest home and garden trends. Customers demand it. We need it. Without new products, Lazy Susan furniture would simply wither on the vine, finding ourselves left behind by our many competitors. And whilst the design of many of the pieces in our collection would be best described as classically styled, timeless pieces that won’t go out of date if you like, we’ve chosen to innovate in other ways.